Basic elements of the hottest green environmental

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Basic elements of green packaging

with the development of economy, the competition between similar goods is becoming more and more intense. In order to make their products unique in the market, businesses take great pains. In addition to trying to improve the value of their products, they also constantly seek an external packaging that is not only suitable for products, but also convincing to consumers. Due to the continuous improvement of people's environmental awareness, "green" and "environmental protection" have attracted more and more attention. Therefore, there is a fashionable topic in society: green packaging

in the green revolution that is gradually rising, designers have a higher design pursuit, that is, to make packaging protect products and reduce their environmental pollution. Therefore, in the process of design, designers firmly grasp the internal elements (packaging materials) and external elements (structural modeling, image, color and text, etc.) of design, consciously give and improve people's awareness of green environmental protection, and promote the whole process of green environmental protection packaging

internal elements of green packaging

under the advocacy of green environmental protection ideas, designers have higher requirements for the internal elements of green packaging

-- packaging materials. They followed the principle of "5R + 1D" and made targeted choices for materials

1. package reduce

refers to minimizing the use of packaging materials under the conditions of meeting various functions. It is understood that experts have shown in the strength test of corrugated board that if the quantity of corrugated base paper increases by 1g/m2, the quantity of carton board can be reduced by 1g/m2. Therefore, using this method in the production process of corrugated board can realize the lightweight of packaging. For example, Budweiser adopts 185g/m2 coated paperboard produced by M-real company of Finland as the face paper of corrugated board. It is a kind of thin paperboard with low weight and high strength (edge compression strength and burst resistance), and has good printability. Using this paperboard and carton pre printing technology, the gram weight of the carton is reduced by 30%, the packaging cost is reduced by 20%, and the strength of the carton is increased by 10%, and the printing effect is greatly improved. It can be seen that the lightweight of packaging materials is favored by businesses

2. The material can be loaded 10mm away from the tail of the hammer handle (return)

refers to the recycling, reuse and processing of used packaging products into new packaging products. At present, the technical problems related to the recycling of paper packaging materials have been basically solved, and the recycling of single plastic products (PE, P, etc.) has also made great breakthroughs, but there are still some problems in the recycling technology of some composite plastics. For example, aluminum-plastic composites are widely used in the packaging of many products such as food and medicine because of their good surface finish, good moisture resistance, barrier, oxidation resistance and printability, but how to effectively separate aluminum-plastic has always been a problem. After continuous efforts, it can only be tested after being fixed. Recently, the high tech Research Institute of Shenqiu County Association for science and technology in Henan Province has developed the recycling technology of waste aluminum-plastic packaging, so that the waste aluminum-plastic packaging that is not easy to be recycled can not only separate plastic, but also produce aluminum. The success of this technology has made another important step in recycling

3. Material reuse

refers to the recycling of all or part of the used packaging products, and it is not easy to give up the reusable packaging products, so as to reduce the production of packaging products. Since February, 2003, all maintenance service stations of Epson Co., Ltd. have used environmentally friendly packaging and equipped with environmentally friendly distribution. The packing box is made of 100% compressed recycled paper, which is not only durable, but also reusable. The environmental protection packaging and distribution service is to use the above materials to transport the printer sent by the customer for repair. When the product is delivered to the customer, the packaging box is brought back by the distribution personnel to realize reuse. Moreover, when the company adopts the recycling of packaging boxes for large output machines, it will recycle the packaging boxes according to the time required by customers. In order to reduce about 11.36 PCT year-on-year and make it easier to recycle packaging boxes, they changed the raw materials of boxes from synthetic materials to single raw materials (cartons), which not only saves resources, but also reduces costs

4. materials can be recycled

refers to the recycling and reprocessing of used packaging products, so that they can be used in different fields. As there are a series of problems in the recycling technology of composite materials, businesses began to use some packaging materials made of single materials, which are conducive to recycling, in order to realize the recycling of materials. At present, a pure polyester beverage bottle without a high-density polyethylene base has appeared in the market, and pulp molding packaging can be used to replace some traditional plastic products that are difficult to degrade. For example, a company in the United States developed a new model of waste recycling in the new era

5. Refuse to use non ecological materials (refuse

refers to refuse to use packaging products that are not conducive to ecological development or can cause the spread of diseases, pests, etc. in terms of packaging materials, some developed countries as importing countries prohibit or restrict 26million tons of packaging products (wooden boxes, straw bags, etc.) made of some original packaging materials and some recycled packaging materials. For example, since September 1998, the United States has required all wood packaging and wood bedding materials from China to undergo high-temperature treatment, fumigation or preservative treatment, otherwise they will be refused entry. Since January, 1999, Canada has also strictly controlled the wooden packaging materials used in imported goods from China, requiring that they must be treated with insect prevention in advance and accompanied by certificates issued by relevant Chinese authorities. In order to solve such problems, China has adopted the "honeycomb paperboard" packaging technology, which has the advantages of light, strong, rigid and stable, setting off a wave of "honeycomb paperboard" in China

6. material degradable

refers to that in order not to form permanent waste, non recyclable packaging waste should be decomposed, and the purpose of improving soil should be achieved through fertilization. Pulp molded products are a typical multi-functional degradable products. Pulp molded lunch boxes have the advantages of heat preservation, heat insulation and compression resistance. Pulp molded trays have excellent positioning, cushioning, air permeability and fresh-keeping performance. The nutritional bowl made of pulp molding plants are planted in the bowl and transplanted outdoors as a whole after they become seedlings. The nutritional bowl decays into fertilizer, which helps the plants thrive. These pulp molded products are favored by consumers and businesses

in short, in today's environment-friendly society, the rational and effective use of packaging materials is more important. This requires packaging designers to make continuous efforts to develop and research, and speed up the pace of design. The external elements of green packaging the external elements of green packaging mainly include structural modeling, patterns, colors and words

1. structure modeling

for sales packaging, its appearance modeling is the first thing consumers want when choosing goods. Therefore, in advocating green and environmental protection today, designers no longer pursue excessive luxury structure, but more pursue the appropriate packaging with simple modeling structure, space saving, easy to open and easy to carry. This optimized packaging structure achieves the purpose of saving resources, easy processing and reducing costs

for transportation packaging, the designer pursues a modeling design that can save materials and maintain or improve the original performance on the basis of meeting certain requirements (conducive to loading and unloading, stacking, warehousing, etc.). It is understood that in order to reduce the losses caused by impact and collision in transportation, Japan has adopted a material made entirely of waste paper. There are many shaped air layers with hemispherical cross-section on its diaphragm, and the strength can be adjusted by changing the thickness of the diaphragm and the amount of inflation to achieve a good cushioning effect. This structure has become a trend in the new era

2. Pattern color

now the consumption trend of consumers has reached the basis of quantity and quality, requiring more emotional satisfaction. Therefore, the designer should not only convey the self value of the goods, but also convey a certain consumption value (that is, family affection, honor, status, love, etc.) through the outer packaging of the goods. Therefore, it is particularly prominent for designers to grasp consumers' consumption psychology and accurately convey the value of goods in the design process, so as to provide consumers with a suitable mood

designers can skillfully build a communication bridge between consumers and commodities by coordinating patterns and colors, so as to achieve the purpose of guiding consumers. Designers can shape different themes through pattern colors according to the different properties of commodities, giving the works enough vitality and appeal. It is worth noting that designers should neither underestimate nor exaggerate. Otherwise, it may not achieve the purpose of attracting consumers, and even damage the image of the goods themselves. This "moderation" is one of the themes advocated by green packaging. Here is a simple example: the label of a brand of wine takes the vineyard as the background pattern, which creates a quiet atmosphere of rural life and reflects the theme of pure nature and grape brewing. Choose elegant colors to render patterns, reflecting an elegant and quiet atmosphere of life, and providing people with a leisurely pastoral mood. The combination of the two is just right, which not only reflects the self-worth of the goods, but also reflects the consumption value, so that consumers have a pleasant feeling when purchasing, which meets the requirements of green environmental protection

3. Text

text is an indispensable part of packaging design. Advertising words should be short and concise, so as to accurately convey commodity information. It should be noted that advertising words should not only achieve the moderation of language, but also not exaggerate the value of goods and avoid misleading consumers; In addition, the appropriateness of the language should be achieved, and consumers should not think about right and wrong, so as to avoid misunderstandings and ambiguities. In addition, the size and color of the text should be easy to read and distinguish, and match it with the pattern, so as to achieve a surprisingly difficult artistic effect

to sum up, with the enhancement of the concept of "new brand and new image", the emergence of new products has continuously increased the competitiveness of the market. In order to make their products have a place in the market, the basic requirements of product packaging are also constantly improving, which is the challenge that our industry is facing in the new era

source: print magazine

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